Music Technology Marketing
I’m always excited to connect with pedal, synth, and pro audio brands whose products I'm personally interested in and excited about. I created this page specifically for anyone looking for dedicated promotional content specifically for music-related products.
All dedicated paid music gear promotions are featured on my music-tech focused YouTube channel called “Harp Lady." Any features on my main YouTube channel, short form content, or any other content is nothing I guarantee or accept payment for.
Due to the demand and volume of the inquiries that I receive, I only accept paid promotion for music gear on release day / announcement day. If I make the rare exception for post-release day promotion, the content will be prone to significantly longer wait times and higher fees.
I currently don't have the resources to guarantee dedicated video content solely in exchange for gear. Many brands still send me gear solely to check out or keep in my studio, and all I ever guarantee in this scenario is an Instagram story post. It still may appear in other content, but I can never guarantee it.
Anything that shows up or is included in my main YouTube channel is completely my choice and is not paid for or influenced by music technology brands.
Any pedal sent my way, regardless of any payment, is considered for an award at my end-of-the-year pedal awards called The EMMA's.
Emily Hopkins
790k+
Harp Lady
75k+
Insta
365k+
TikTok
328k+
What To Expect
FAQ
1. If you make content for my device, can I repost that video on my social media platforms as my own or run it as an advertisement?
I typically reserve all of the rights to ownership of the content I create and only post them on my own media pages. I will tag where I’m able to, and may add you as a collaborator on Instagram. I charge a separate licensing fee for running my content as an ad, so please send me an email!
2. How can I get my product featured on your main YouTube channel?
I don’t offer or accept payment for guaranteed features on my main channel. I choose the gear that best fits each video and workflow, so I may use miscellaneous products sent to my studio in those videos, but I never guarantee placement.
3. What do you typically charge for video content?
My rates constantly fluctuate depending on a handful of factors. Please send me an email!
4. I would love for you to make a short-form video about my product. Is this possible?
I offer this infrequently and remain highly selective with the brands and products I feature. To ensure the content performs well and stays authentic to my audience, I require full creative freedom over the entire video. If I agree to produce a sponsored short-form video, I encourage you to review my existing short-form content beforehand to understand the typical style, pacing, narrative approach, and level of detail you can expect.
5. Do you accept talking points?
I do not accept talking points verbatim, but it can be helpful to understand what is special about your product.
6. Can I see a draft of my promotional video before it is published?
I typically only send videos for review prior to posting if I feel it’s necessary to confirm technical accuracy. The only revisions made after review will be to correct or clarify technical information if needed.
7. Do you return the gear after the video is completed?
I prefer to retain ownership of any gear sent to me so I can feature it in future videos and projects as I see fit. Unless discussed and agreed upon beforehand, I do not return music gear that is sent to me. I make very rare exceptions for certain pieces of gear that meet specific criteria.
You can see my short-form videos here: